01
Plan
Capture the idea. Temporary name, product type, owner, launch and dates.
Gate to advanceWorking nameProduct typeOwner and launch
For Shopify makers
The prep room before the storefront.
is where Shopify makers handle variants, SKUs, costs, testing and forecast, before a product ever reaches the storefront.
setlist owns the prep. Shopify owns the storefront.
setlist is not another product editor. It runs the operational work, then stages a clean, unlisted draft in Shopify with the official name, variants and SKUs. You finish the listing where listings belong.
setlist
The prep room
- Variants, options and the SKU on every one
- Bill of materials, COGS and margin
- User testing and per-variant forecast
- Production readiness and launch gates
- Internal notes and reference images
Shopify
The storefront
- Official name and final description
- Final product photos and media
- SEO, collections and merchandising
- Storefront, channels and checkout
- Listing the product live
Four stages. One gate between each.
02
Design
Build variants, SKUs, bill of materials and cost. Set the official name.
Gate to advanceVariants and SKUsBOM and costDesign approved
03
Review
Finalize the official name, confirm pricing and set the forecast.
Gate to advanceOfficial namePrice reviewedForecast set
04
Ready for launch
Staged as an unlisted Shopify draft and synced to Fulfil. You list it live.
Gate to advanceDraft stagedSynced to FulfilListing finished
Archived
No longer active. Terminal, kept off to the side.
What setlist handles
The operational layer, in one place.
SKU builder
Each product type owns an ordered template. Codes auto derive from the type, name and material, then join into one SKU.
NV-R-MARLOW-SS-7
Bill of materials and COGS
Supply lines roll into material cost. You type only the price; margin and suggested price compute.
Material$9.40
Labor$4.80
COGS$14.20
Price$58.00
Margin75.5%
Variants and options
Up to three option types, many values each. The SKU lives on the variant, never the product.
Forecast
Enter a product total and auto distribute across variants, then adjust any row by hand.
User testing
Send samples to testers with a questionnaire, record results, then sell the sample with a draft order.
Fulfil sync
Materials, stock, unit costs and labor come from Fulfil. No hand entered catalogs to keep in step.
Shopify draft sync
At Ready for launch, setlist stages an unlisted draft with the official name, variants, SKUs and inventory.
The SKU lives on the variant. Never the product.
A product is the design container. A variant is the sellable unit, and it carries the SKU, bill of materials, cost and forecast. Every product has at least one, even when you never see the word.
ProductMarlow
Owner DesignerLine CoreLaunch Spring drop
VariantSize 7 / Sterling Silver
COGS $14.20Price $58.00Margin 75.5%Forecast 30
VariantSize 8 / Gold Filled
COGS $16.05Price $64.00Margin 74.9%Forecast 20
Made for the people who make the products.
setlist fits small studios and DTC brands running real product development, where a launch is a stack of variants, costs and decisions, not a single line item.
- FitVariants that match reality
Ring sizes 5 to 9 are one option with five values, not five separate products.
- CostNumbers you can trust
Material cost pulls from Fulfil. You type the price; margin and suggested price follow.
- ProofTest before you commit
Send samples to real testers, collect structured results, then sell the sample.
- DropsBuilt around launches
Group products into launches and limited runs with start dates and quantity caps.
4
Ordered stages from Plan to Ready, each with a gate that must pass.
3
Option types per product, the same ceiling Shopify enforces.
2,048
Variants allowed per product. Effectively no limit for makers.
1
Price field you actually type. Every other cost is read only.